LIGHTNING STRIKES TORONTO!
LIGHTNING STRIKES TORONTO!
STARS OF SHAZAM! JOIN MAYOR JOHN TORY TO UNVEIL
WORLD EXCLUSIVE FAN EXPERIENCE!
TORONTO, CANADA, March 14, 2019 – Earlier this evening, Mayor John Tory welcomed Shazam! Director David F. Sandberg and stars Zachary Levi, Mark Strong, Asher Angel, and Jack Dylan Grazer to Toronto’s Yonge & Dundas Square for the electrifying unveiling of a world-exclusive fan experience celebrating the highly anticipated theatrical release of Shazam!. Warner Bros. Pictures Canada, xoTO and FAN EXPO Canada™ crafted the one-of-a-kind experience as a special giveback to Torontonians for welcoming the film’s production to the city last year.
The celebrations kicked-off as fans and press passed through a massive 20 ft. lightning bolt into the film’s iconic subway set, designed in the likeness of the TTC. Andrew Moyes, Vice President, FAN EXPO HQ moderated a Q&A with the director and stars while Mayor Tory spoke to the economic benefits the production brought to the city with more than $55 million-dollars in local production spend. Mayor Tory and Zachary Levi posed with the iconic Wizard Staff from the film as the cast joined in shouting the titular character’s magic word to officially open the exhibit and activate the gigantic exterior bolt shining onto Yonge Street. Following this ceremony, more than 500 fans attended a special advance screening of the film introduced by Director David F. Sandberg and the cast.
Utilizing actual sets and key props from the Toronto based production, fans will be able to immerse themselves inside two key moments from Shazam!, packed with socially shareable elements. Fans will also have the chance to wield the ‘Wizard Staff’ and become “Shazamfied!”. The unique experience is free to the public on Friday, March 15th from 11 a.m. to 9 p.m. The Shazam! excitement continues through Toronto as ‘Buy One, Get One Free’ CN Tower admission coupons and Free Children’s Admission/ 2-for-1 Single Day Youth Admission to Toronto Comicon will be distributed at the Shazam! experience. Fan Expo HQ also provided everyone in attendance at the Shazam! Fan Advance Screening, an exclusive complimentary Single Day Pass to attend Toronto Comicon on Friday, March 15.
The Shazam! fan experience marks the opening of the highly anticipated Toronto Comicon presented by FAN EXPO Canada™. The pop culture convention for fans of comics, sci-fi, horror, cosplay, anime and gaming, returns to take over the city this March Break from March 15 - 17, 2019.
This cinematic, immersive exhibit was constructed by ROOFTOP AGENCY.
“SHAZAM!” opens in IMAX® and theatres nationwide on Friday, April 5, 2019
About the movie:
David F. Sandberg (“Annabelle: Creation”) directs New Line Cinema’s “Shazam!,” the
origin story that stars Zachary Levi (TV’s “Chuck”) as the titular DC Super Hero, along with Mark
Strong (the “Kingsman” movies) in the role of Super-Villain Dr. Thaddeus Sivana, and Asher Angel (TV’s “Andi Mack”) as Billy Batson. Peter Safran (“Aquaman,” “The Conjuring” and “Annabelle” films) produced the film.
A New Line Cinema presentation, “Shazam!” is set for release on April 5, 2019. It will be
distributed worldwide in 2D and 3D in theatres and IMAX by Warner Bros. Pictures
Press Kit Materials from SHAZAM! are available at: www.MediaPass.warnerbros.com
B-Roll footage from the SHAZAM! Toronto Fan Experience unveiling is available at: https://bit.ly/2u907yE
Official Site: http://www.shazammovie.com/
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For more information, please contact:
Warner Bros. Pictures Canada
Vice President Canada, Theatrical Marketing