TORONTO, CANADA, July 27, 2016 – Mayor John Tory joined actors Will Smith, Margot Robbie, and director David Ayer in cutting the ribbon to a world exclusive fan experience in celebration of the highly anticipated theatrical release of Suicide Squad.
Yesterday afternoon, a one-of-a-kind immersive exhibit showcasing film sets , props and enticing activations opened up for a two-day viewing as a gesture to Torontonians for their excitement shown during filming last year. Located in the historic Distillery District, the Fermenting Cellar has been completely transformed into the iconic Belle Reve Penitentiary. On July 27th and 28th from 1-10pm, fans are encouraged to enter the prison gates and view the actual Deadshot jail cell, iconic Belle Reve mural wall, Harley Quinn’s bat, Joker’s cane and more. The show stopper activation is the world’s first “Harley Quinn Smash Cell” presented in collaboration with Battle Sports-home of the Rage Room and Archery Dodgeball. Fans now have the chance to “feel good being bad” by strapping on a safety suit, grabbing Harley’s bat and letting it all out on glass vases and bottles. Fans can purchase advance tickets to see the film in IMAX® and have the chance to win exciting prizes by uploading highlights of their visit using the hashtag #BelleReveTO.
A special social media contest was layered into the opening ceremony on the Warner Bros. Canada channels offering Torontonians the chance to win passes to a special advance screening of the film.
This cinematic, immersive exhibit is sponsored by Audi Canada, IMAX®, Cineplex, Battle Sports Inc and Edge 102fm and was created by Producer Jonny Pottins.
“SUICIDE SQUAD” opens in IMAX® and theatres nationwide on Friday, August 5, 2016
About the movie:
SUICIDE SQUAD stars Will Smith, Jared Leto, Margot Robbie, Joel Kinnaman, Viola Davis, Jai Courtney, Jay Hernandez, Adewale Akinnuoye-Agbaje, Ike Barinholtz, Scott Eastwood, Cara Delevingne, Adam Beach and Karen Fukuhara. Writer/director David Ayer uses his raw, adrenaline-pumping directing style and infuses the film with spectacular music and special effects to deliver the ultimate summer “popcorn movie” with a swirl of cotton candy. Get ready for a wild ride.
About Battle Sports Inc:
“We are a Toronto-based recreational facility that caters to adventure-seeking individuals who want to experience a new age of competitive battle sports, including Rage Room, Dart of War, and Archery Dodgeball. Come check us out at battlesports.ca!”